Regional Marketing Director (Southern Indiana)

CarDon is a family-owned senior-living company with more than 20 communities in the Midwest. We offer independent and assisted living, rehabilitation, skilled nursing and memory support. We’re rapidly growing, offer a wide variety of career paths, and reward bright ideas and hard work. Work for the best and join the Heart of the CarDon family of care.

The Regional Director of Marketing is responsible for providing strategic direction and oversight of sales and marketing activities across assigned sites. The Director will analyze sales and marketing problems and provide recommendations, oversee implementation of changes, and evaluate results. The Director will also provide corporate assistance and direction to site personnel in sales and marketing activities to ensure compliance with community philosophy, policies, and all federal and state laws and regulations.

• Develop and execute regional sales and marketing strategies to achieve business goals and objectives
• Evaluate market trends, competitive landscape, and consumer behavior to identify opportunities for growth and improvement
• Analyze sales and marketing data to identify trends and insights, and provide recommendations for improvement
• Oversee the development of marketing materials, promotions, and campaigns
• Monitor and evaluate the effectiveness of sales and marketing initiatives, and adjust strategies accordingly
• Provide guidance and support to site personnel in sales and marketing activities
• Collaborate with other departments to ensure sales and marketing efforts are aligned with overall business strategy
• Ensure compliance with community philosophy, policies, and all federal and state laws and regulations
• Manage and develop a high-performing team of sales and marketing professionals

• Bachelor’s degree in marketing, business administration, or related field
• 7+ years of experience in sales and marketing leadership roles
• Must live in the state of Indiana and be familiar with the Southern Indiana market
• Strong analytical and strategic thinking skills
• Excellent communication and interpersonal skills
• Ability to build and maintain relationships with stakeholders at all levels
• Demonstrated ability to manage and develop high-performing teams
• Knowledge of relevant federal and state laws and regulations
• Ability to travel as needed